Enkelhet säljer inte

Why do we deliberately build things that confuse the people who use them?

Answer: Because the people want the features. Because simplicity is a myth whose time has past, if it ever existed.

Make it simple and people won’t buy. Given a choice, they will take the item that does more. Features win over simplicity, even when people realize that it is accompanied by more complexity.

Enkelhet är bra i teorin, men i praktiken säljer det inte, konstaterar Don Norman.