Marknadsföringens fem byggstenar

Seth Godin förenklar marknadsföringsteorin till fem enkla byggstenar:

  • Data
  • Stories
  • Products (services)
  • Interactions
  • Connection

Some questions marketers must ask: Does this interaction lead to connections? Do our products support our story? Is the story pulling in numbers that demonstrate that it’s working?

In that light, what are you working on? If it’s not one of these five, not going to seriously change the dynamic of your marketing, why exactly are you bothering?

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