Do Personas Dream of Electrical Sheep?

Andrew Hinton ger ett kritiskt perspektiv på användningen av personas.

…most of the personas I’d seen didn’t seem like real people as much as caricatured wishful thinking.
Even the personas that really tried to convey the richness of a real user were often assimilated into market-segment profiles—smiling, airbrushed customers that just happened to align with business goals.

Även Don Norman är kritisk mot personas som designmetod.